Cosrx, one of the best-selling brands on Amazon, recently concluded its successful #LayerYourSPF campaign on TikTok, reaching a total of 193 million views under the hashtag, 1.9 billion views for the brand hashtag and a 21% increase in engagement during the challenge period. This campaign ran throughout Indonesia, the Philippines, Malaysia and Vietnam and it included a filter-based challenge and education on the importance of sun protection.
The brand's augmented reality filter encouraged users to imitate the hand gestures to pat in the SPF, making the task of regularly applying sun care products a familiar one.
This campaign focused on layering sun protection products for complete UV coverage. With different layering techniques, product reviews, UV camera tests and daily skincare routines, this campaign spotlighted products like the brand's Aloe Soothing Sun Cream SPF 50+ PA+++.
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Trend Themes
1. AR Social Media Campaigns - Augmented reality filters can provide an immersive experience for social media users and drive brand engagement.
2. Education-based Marketing - Marketing campaigns that educate consumers on the importance of a product's use can create a loyal customer base.
3. Layered Sun Protection - Promoting the layering of sun protection products can increase awareness and sales of multiple products within a skincare line.
Industry Implications
1. Beauty and Skincare - Beauty and skincare brands can utilize social media platforms and education-based marketing to create successful campaigns and boost sales.
2. Social Media - Social media platforms hold the potential for creating successful marketing campaigns for businesses across industries.
3. Retail - Incorporating education-based marketing techniques into in-store displays and promotions can increase sales and promote customer loyalty.