The As Ever Lavender Honey expands Meghan Markle's lifestyle brand with a new honey variety sourced from Spain. Introduced on June 30, the product joins the brand's existing Orange Blossom, Wildflower and Sage offerings as part of its growing pantry collection. Meghan described the release as "a floral gift of summer," highlighting its delicate floral notes and gentle warmth. The new variety also reflects her long-standing interest in beekeeping, which has become a recurring theme across the As Ever brand.
The honey is designed for everyday culinary use, whether drizzled over toast, stirred into tea or incorporated into recipes. Sourced from Spanish lavender blossoms, it emphasizes a lighter floral flavor profile while expanding the brand's range of premium pantry staples. The product is priced at £24 in the UK and $32 in the US, continuing As Ever's focus on artisanal ingredients presented through a luxury lifestyle collection.
Artisanal Lavender Honey
The as Ever Lavender Honey is a Spanish-Sourced Artisanal Honey
Trend Themes
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Celebrity Pantry Lines — Founder-led lifestyle brands are turning everyday staples into premium identity products, creating room for differentiated grocery assortments built around personal storytelling and aspirational domesticity.
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Floral Flavor Premiumization — Lavender, orange blossom and sage-infused profiles signal growing demand for subtle botanical flavors, with niche ingredient sourcing reshaping how pantry basics compete in luxury food categories.
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Origin-led Sweeteners — Spanish-sourced honey highlights how provenance can elevate commodity ingredients, supporting new value propositions around regional authenticity, traceability and small-batch production.
Industry Implications
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Specialty Food — Premium honey collections reflect a shift toward artisanal pantry staples, where sensory differentiation and limited varieties can disrupt conventional spreads, sweeteners and condiments.
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Luxury Retail — Lifestyle-driven food products are expanding luxury retail beyond fashion and beauty, blending consumables with brand affinity to create higher-margin everyday indulgences.
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Apiculture — Branded interest in beekeeping and floral sourcing gives honey producers new pathways into prestige markets, especially as biodiversity narratives and regional nectar profiles gain commercial relevance.