If you've ever dreamt of a lavender farm picnic, your wish can come true at Hereward Farms—a lavender-growing establishment located just outside of Orangeville, Ontario. The family-run business has partnered with The Olive Box, a brand that offers gourmet grazing boxes, boards, and tables," to bring a unique and relaxing lavender picnic experience to individuals.
Running from July until September 2022, there are six days one may choose for a quick escape from the GTA (General Toronto Area) or if passing through the area. Hereward Farms offers two different sittings—throughout the day or in the evening to enjoy the sunset. The cost is 100$ plus HST for two people and the price includes a traditional charcuterie box and wine, the chance to enjoy Hereward Farms' beautiful lavender fields, and a $25 gift card for the business' farm-to-skin boutique.
Lavender Farm Picnics
Hereward Farms Partnered with the Olive Box for a Unique Experience
Trend Themes
1. Farm-to-table Experiences - Opportunities for farms to partner with gourmet food brands to create unique experiences with direct-to-consumer marketing and possibilities for cross-industry collaborations.
2. Eco-friendly Tourism - Growing demand for sustainable and authentic tourism experiences that can drive local economies and promote environmentally-friendly practices.
3. Agri-tourism - Emerging trend towards experiential tourism where farms offer recreational activities and experiences for visitors, leading to new business opportunities and revenue streams.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage companies to partner with farms and agri-tourism businesses to provide unique culinary experiences and leverage sustainable and local sourcing trends.
2. Hospitality and Tourism - Growing demand for unique tourism experiences can drive innovation and growth in the hospitality industry, especially for eco-tourism and agri-tourism niche markets.
3. Health and Wellness - A promising market for agri-tourism businesses to explore opportunities in niche markets such as farm-to-skin beauty products, herbal medicine, and wellness retreats and activities.