For spring 2020, Peet's Coffee is introducing a limited-edition range of drinks inspired by florals, including several lavender beverages. There's the Honey Lavender Latte with espresso and creamy milk and the Lavender Tea Latte prepared with steamed milk and Mighty Leaf Tea Summer Solstice tea. Both of these uplifting lavender beverages can be ordered iced or hot, and are sweetened with a hint of house-made lavender syrup. For these beverages, Peet's works with sweet, herbaceous and aromatic lavender from Provence to capture "the sense of renewal that comes with springtime."
The spring lineup from Peet's Coffee also includes the Honey Cold Brew Fog that's enhanced with honey and whipped with ice.
Springtime Lavender Beverages
The Spring Peet's Coffee Menu Prominently Features Lavender
Trend Themes
1. Floral-inspired Beverages - With the introduction of lavender-infused drinks, there is a trend towards incorporating floral flavors in beverages.
2. Limited-edition Offerings - Peet's Coffee is capitalizing on the trend of limited-edition menus for seasonal offerings, attracting customers seeking unique and exclusive experiences.
3. Premium Ingredient Collaborations - Collaborating with suppliers of premium lavender from Provence, Peet's demonstrates the trend of partnering with high-quality ingredient producers to create unique and luxurious beverage options.
Industry Implications
1. Coffee Shops - Coffee shops can capitalize on the trend of floral-inspired beverages, offering unique and appealing menu options to attract customers.
2. Herbal Tea Industry - The herbal tea industry can leverage the floral beverage trend by introducing new flavors and combinations, appealing to health-conscious consumers seeking alternative options to traditional teas.
3. Specialty Beverage Suppliers - Suppliers of specialty ingredients, such as lavender syrup, have an opportunity to tap into the market demand for unique and premium flavors, providing products and collaborations for businesses like Peet's Coffee.