Influencer-Designed Jewelry

Lauren Elizabeth x Mejuri Have Created a Dainty Jewelry Collection

Lauren Elizabeth x Mejuri have collaborated to bring fans their 'Stellar' jewelry collection.

The pair have teamed up to design a collection of starburst-inspired jewelry. Each of the pieces in the four piece line features gold vermeil and white sapphire stones. The collection is delicate and pretty while maintaining a high standard of quality. The Lauren Elizabeth x Mejuri collection was created as a collaboration with the YouTube influencer. Each piece was meticulously designed and stylized to Lauren's taste.

Mejuri is a Canadian jewelry company that seeks to deliver high quality pieces at an affordable price by working directly with top notch jewelers. Its 18k gold vermeil is layered over stainless steel so the finish won't fade and the quality of the product will stand the test of time. Mejuri jewelry is a great way for Millennials to enjoy an every day indulgence while maintaining their budgets.
Trend Themes
1. Influencer-designed Products - There is an opportunity for brands to collaborate with influencers to create exclusive product lines that resonate with their followers.
2. Delicate Jewelry - Designing and selling delicate, high-quality jewelry can appeal to the Millennial market who is looking for everyday indulgences that are still budget-friendly.
3. Direct-to-consumer Brands - By selling directly to consumers, companies can cut out middlemen and offer high-quality products at an affordable price point.
Industry Implications
1. Jewelry - The jewelry industry can explore influencer collaborations, offering delicate jewelry options, and selling products directly to consumers.
2. Fashion - Fashion brands can collaborate with influencers to create exclusive product lines, offering delicate jewelry options, and selling their products directly to consumers.
3. Beauty - Beauty companies can collaborate with influencers to create exclusive product lines, offering delicate jewelry options, and selling their products directly to consumers.

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