In contrast to the many unpronounceable ingredients that you’ll find on the backs of most laundry detergent bottles or boxes, this laundry detergent from The Simply Co. only has three ingredients—baking soda, washing soda and castile soap.
The Simply Co. was created by Lauren Singer of Trash is for Tossers, a blog about her commitment to a zero waste lifestyle. Sharing that she makes everything from her own bread to toothpaste and drain cleaner, readers were quick to ask about her simple laundry detergent recipe and where they could purchase a similar product. So, The Simply Co. was born. The project launched on Kickstarter and was met with an overwhelming amount of success, more than doubling the initial crowdfunding goals. Now in production, the three-ingredient, organic and biodegradable laundry detergent is in extremely high demand.
Simple Laundry Detergents
The Simply Co.'s Detergent is Plant, People and Planet-Friendly
Trend Themes
1. Simple Ingredients - The use of simple and natural ingredients in laundry detergents has the potential to disrupt the traditional detergent market.
2. Eco-friendly Cleaning Products - The demand for environmentally friendly cleaning products like the Simply Co.'s laundry detergent is a growing trend.
3. Minimalist Packaging - Minimalist, low-waste packaging can be a potential trend for companies in the cleaning product industry.
Industry Implications
1. Cleaning Products Industry - The cleaning product industry has the potential for disruptive innovation by creating more eco-friendly and natural products like the Simply Co.'s laundry detergent.
2. Organic Products Industry - The demand for organic products, including cleaning products like the Simply Co.'s laundry detergent, is a growing trend.
3. Green Living Industry - Companies in the green living industry could innovate by offering low-waste, natural cleaning and household products like the Simply Co.'s laundry detergent.