Most consumers have absolutely no idea where their favorite products come from, and perhaps they might feel guilty upon finding out. Laughing Man packaging contains a collection of teas, coffee and chocolate and has nothing at all to hide.
In fact, the new Hugh Jackman brand aims to place the source of these goods front and center, upholding values of sustainability, ethics and quality throughout production. The delicious blends come from all over the world, enlisting talented farmers living on low incomes.
Despite the products' humble roots, the Established studio has assembled a line of bags, boxes, tins and wrappers that exude a simple sophistication. To link Laughing Man packaging back to its humanizing character, handwritten chalk lettering and smiling face stickers label each piece.
Funny Face Coffee Branding
Laughing Man Packaging Represents the People Behind the Brand
Trend Themes
1. Transparent Sourcing - Improving transparency and showcasing the source of products is a disruptive innovation opportunity for industries promoting sustainability, ethics and quality production.
2. Humanizing Branding - Emphasizing the people and values behind a brand through design elements, such as handwritten lettering and character labels, presents an opportunity for disruptive innovation in branding and packaging industries.
3. Empowering Small-scale Farmers - Collaborating with talented farmers living on low incomes to produce high-quality products provides a disruptive innovation opportunity for industries seeking to create positive social and environmental impact.
Industry Implications
1. Coffee and Tea Industry - By showcasing the source of their products and emphasizing values such as sustainability and ethics, coffee and tea companies can differentiate themselves and innovate their branding strategies.
2. Food and Beverage Packaging Industry - Incorporating humanizing design elements, such as handwritten lettering and character labels, presents a disruptive innovation opportunity for companies in the food and beverage packaging industry.
3. Agriculture Industry - Empowering small-scale farmers to produce high-quality products is a socially and environmentally impactful innovation opportunity for companies in the agriculture industry.