This last-minute shopping guide is designed to help the 20% of dads who waited until December to start their Christmas shopping. Five percent of dads still haven't started yet, so listen up!
As far as expectations go, the average man spends about $432 on his family for Christmas. Keep this in mind when your shopping, although the amount of money you spend on a gift doesn't always determine the quality. For co-worker gifts that number drops to $86, which makes perfect sense.
This last-minute shopping guide will also give you a sense of the ways other dads are shopping this year. 25% of men say they'll do more than half their shopping online this year. Most of the in-store shopping is done to find gifts like clothing and electronics.
Shopping Procrastination Infographics
This Chart is a Last-Minute Shopping Guide for Dads
Trend Themes
1. Last-minute Shopping - Disruptive innovation opportunity: Develop personalized shopping recommendations for procrastinators, leveraging AI and machine learning.
2. Online Shopping - Disruptive innovation opportunity: Enhance the online shopping experience by using augmented reality to help consumers visualize products, similar to the in-store experience.
3. Consumer Spending Habits - Disruptive innovation opportunity: Create a digital platform using blockchain technology to track and analyze consumer spending habits, allowing for more targeted marketing efforts and personalized recommendations.
Industry Implications
1. Retail - Disruptive innovation opportunity: Implement automation and robotics in brick-and-mortar stores to optimize inventory management and enhance the customer experience.
2. E-commerce - Disruptive innovation opportunity: Develop a subscription-based service that uses data analytics to provide personalized gift recommendations based on individual consumer preferences and shopping habits.
3. Marketing - Disruptive innovation opportunity: Utilize machine learning algorithms to analyze consumer data and predict future spending trends, allowing for more effective targeted marketing campaigns.