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adidas Unveils the Last Frontier Sneaker to the Famed City Series

adidas introduces its latest silhouette to join its ongoing Famed City collection with the new Last Frontier sneaker model that is named after Alaska, nodding to its nickname. It is known for its icy outdoor environments and beautiful landscapes.

The shoe is similar to the Spezial foundation with the low-cut silhouette and custom Three Stripes branding on the lateral side of the panel, the heel area, and the tongue section. It is designed in a soft tonal palette with a suede construction along with a 'Last Frontier' branding on the tongue. Additional details include the rubber outsole unit and the synthetic upper. Rounding out the shoes are the uniform lace closures and the curated blue and Cream White insole unit.
Trend Themes
1. Nature-inspired Sneakers - There is an opportunity for shoe manufacturers to create a line of sneakers that are inspired by nature.
2. Sustainable Footwear - A market exists for shoe manufacturers to produce footwear using eco-friendly materials.
3. Customized Sneakers - A potential innovation opportunity is for brands to offer more customized options to consumers for their sneakers.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can explore creating nature-inspired sneakers that cater to outdoor enthusiasts.
2. Sustainable Fashion - The sustainable fashion industry can produce footwear using eco-friendly materials that align with their brand values.
3. Custom Sneaker Manufacturing - Custom sneaker manufacturing companies can expand their offerings to include customizable options for sneakers inspired by nature.

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