There are countless false eyelashes on the market and most of them are designed to be placed atop natural lashes, which poses a problem for those who don't have eyelashes. Realizing this gap in the market, Eylure London worked with C-Lash to create solutions for cancer patients and survivors. As C-Lash founder and cancer survivor Codilia Gapare describes, "Normal strip lashes depend on your [natural] lashes as a ledge to rest on. If you don't have that ledge, they droop unless you use really strong glue."
Eylure London and C-Lash are helping to make false lashes specifically for people without natural eyelashes widely accessible, thanks to products for natural, added volume and lengthened looks. Each of the replacement lashes has a wide strip and a transparent base that's comfortable and blends against the eyelid.
Lengthening Lash Replacements
Eylure London & C-Lash Create False Eyelashes for Cancer Patients
Trend Themes
1. Specialized False Eyelashes - Creating false eyelashes specifically designed for people without natural eyelashes opens up a new market for those who want to enhance their eye appearance.
2. Comfortable and Blending Base - Developing false lashes with a transparent base that is comfortable and blends against the eyelid provides a more natural and seamless look.
3. Accessibility for Cancer Patients - Addressing the needs of cancer patients and survivors by offering false lash solutions without the reliance on natural lashes demonstrates a compassionate market approach.
Industry Implications
1. Cosmetics and Beauty - The cosmetics and beauty industry has the opportunity to expand their range of false lashes to include specialized options for people without natural eyelashes.
2. Medical and Healthcare - The medical and healthcare industry can explore partnerships or product development to provide supportive solutions for cancer patients and survivors, addressing their unique needs.
3. Fashion and Personal Care - The fashion and personal care industry can tap into the market demand for inclusive beauty products by offering false eyelashes that cater to individuals without natural lashes.