Kat Von D's makeup brand is famed for its vibrant colors and vegan-friendly products but with the brand's new 'Lash Liner' release, consumers can achieve a basic but bold eyeliner look.
This simple product was created for one's inner rim lash line, helping the wearer achieve a bold eye-popping look. The quickly drying product is smudge-proof and opaque black, meaning wearers can elevate their look for both a day and nighttime aesthetic. In addition to the Gothic color, this product is perfect for a more conscious consumer, as Kat Von D's entire line is vegan.
This product was featured on the tattoo artist's Instagram page, but no official release date has been set.
Smudge-Proof Lash Liner
Kat Von D's Lash Liner Was Made for the Inner Rim of the Eye
Trend Themes
1. Vibrant Colors - The trend of vibrant colors in makeup products presents an opportunity for brands to innovate with bold and eye-catching shades.
2. Vegan-friendly - The trend of vegan-friendly products opens up a market for brands to develop ethically conscious makeup options.
3. Inner Rim Makeup - The trend of focusing on the inner rim of the eye for makeup application provides an opportunity for brands to create targeted products like smudge-proof lash liners.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trends of vibrant colors, vegan-friendly products, and inner rim makeup by developing innovative and unique offerings.
2. Cosmetics - The cosmetics industry can leverage the trends of vibrant colors, vegan-friendly products, and inner rim makeup to create disruptive innovations that cater to consumers' desire for bold, ethical, and targeted makeup options.
3. Fashion - The fashion industry can collaborate with beauty brands to create cohesive looks that incorporate the trends of vibrant colors, vegan-friendly products, and inner rim makeup, offering consumers a complete style package.