Online Ceramics works in collaboration with multi-instrumentalist Laraaji on a new collection of streetwear designs for the season. For the past five decades, Laraaji spreads the message of creating light and producing music that is backed by the systems of Hindu philosophies and spiritual journeys.
He celebrates the color orange and it can be seen throughout the latest collection, with a two-part cassette EP that is named 'All Things Beautiful.' This is joined by a beige crewneck sweater adorned with Laraaji's portrait along the front that was taken from the aforementioned EP. It is followed by a hand-dyed graphic tee in white with a frog graphic as well. A series of accessories round out the capsule including a tote bag.
Spiritually Charged Streetwear Capsules
Laraaji Joins Online Ceramics on a Special Collection
Trend Themes
1. Spiritual Streetwear - The trend of merging spiritual beliefs with contemporary streetwear creates opportunities to connect with younger and more diverse audiences.
2. Collaborative Collections - The trend of collaborating with artists from various backgrounds creates unique collections that can generate interest and buzz.
3. Artist Merchandise - The trend of musicians and artists creating their own merchandise offers opportunities for them to expand their brand and increase revenue.
Industry Implications
1. Fashion - The fashion industry could explore collaborations with artists and spiritual figures to create unique designs and collections.
2. Music - The music industry could benefit from expanding merchandise beyond traditional formats to include clothing collaborations that reflect their message and beliefs.
3. Retail - Retailers could benefit from carrying limited-edition collections and collaborations that attract consumers looking for unique and exclusive designs.