The Lanvin Bridal Spring/Summer 2010 collection encompasses a wide range of styles and materials. From above-the-knee dresses to long, form-fitted frocks, these wedding gowns definitely put an avant-garde spin on the classic princess style.
The ruffle dress is definitely a non-traditional piece, combining a cocktail dress with a clean ivory color, making it great for a summery wedding at the beach. Check out the Lanvin Bridal Spring/Summer 2010 Collection in the featured gallery.
Implications - Luxury clothing is a way for customers to indulge during a time of economic recession. Although the economic situation is on a decline, many consumers believe that luxurious lifestyles are still something to be appreciated and enjoyed.
Cocktail Wedding Dresses
The Lanvin Bridal Spring/Summer 2010 Collection is Party-Ready
Trend Themes
1. Luxury Clothing - Disruptive innovation opportunity: Develop and market luxury clothing options that provide indulgence and enjoyment during economic downturns.
2. Avant-garde Wedding Gowns - Disruptive innovation opportunity: Create avant-garde wedding gowns that put a fresh spin on traditional princess styles, appealing to non-traditional and fashion-forward brides.
3. Summery Wedding Attire - Disruptive innovation opportunity: Design and produce cocktail-style wedding dresses in light and breezy materials, catering to couples planning beach and summer weddings.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity: Explore new ways to offer luxury fashion items and experiences that allow customers to indulge despite economic recessions.
2. Wedding Fashion - Disruptive innovation opportunity: Change the wedding fashion landscape by introducing avant-garde wedding gown collections that cater to non-traditional and fashion-forward brides.
3. Bridal Fashion - Disruptive innovation opportunity: Address the demand for unconventional wedding gowns by creating and marketing cocktail-style dresses suitable for summery and beach weddings.