Traditionally, women are the ones who dominate the shopping scene; however, in today's appearance-conscious society, that has become a thing of a past, especially with the release of Landmark Men in Hong Kong. Men are becoming more comfortable with embracing their sensitive and feminine side, breeding a population of fashion and style-savvy men.
Following that, the basement area of the prestigious Landmark mall in Hong Kong went through a makeover, in which it was remodeled so to exude a strong masculine aura. The 60,000 square-foot space, dubbed the Landmark Men, is dedicated primarily to menswear, grooming and gadgets. Among the retailers of the guy-oriented mall are Thomas Pink, Gucci and Valentino Men.
Landmark Men by Hong Kong Land is a testament of the great influence exerted by the male demographics on Asia's luxury markets.
Exclusively Masculine Malls
Landmark Men in Hong Kong Caters Only to Fashionistos
Trend Themes
1. Men's Fashion Boom - The rise of fashion and style-conscious men is creating opportunities for exclusively masculine shopping experiences.
2. Gender-specific Shopping - The creation of exclusively masculine malls reflects a shift in consumer preferences for gender-specific retail spaces.
3. Luxury Market Expansion - The influence of male demographics on luxury markets in Asia is spurring the development of exclusive men's retail spaces.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the growing trend of men embracing their sensitive and feminine sides by offering dedicated, masculine shopping experiences.
2. Retail Design - As more gender-specific shopping spaces emerge, there is a need for innovative retail design solutions that cater to the preferences of male consumers.
3. Luxury Goods - Luxury brands can seize the opportunity to expand their presence in male-focused retail spaces, tapping into the growing influence of male consumers on luxury markets in Asia.