Mega-cosmetics company Lancome, in collaboration with Polyvore, has created the brilliant Lancome Facebook app.
While campaign, with its virtual makeover tool, is not necessarily unique, it features a usability that makes it special. The user has the choice of how intense the makeup can be, and can view how-to videos and Lancome commercials.
The Lancome Facebook app also offers a 10-day sweepstakes for the launch of Lancome's 10 new palettes. Further, the collaboration with Polyvore asks the competitors to create 10 looks to complement the palettes.
The Lancome Facebook app is a great way to not only learn some great makeup tips but to also preview the collection without having to go to the makeup counter. This app is a must-see and must-use for any makeup junkie.
Intense Social Media Makeovers
The Lancome Facebook App Teaches You How to Overhaul Your Look
Trend Themes
1. Virtual Makeover Tools - The trend of creating virtual makeup tools is becoming popular to offer customers a convenient way to try products and get expert tips.
2. Social Media Collaborations - Collaborating with social media platforms is a trend to create engaging and interactive campaigns to reach out to a brand's target audience.
3. Gamification of Promotions - Applying gamification techniques to promotions and sweepstakes on social media is becoming popular to increase consumer engagement and brand loyalty.
Industry Implications
1. Cosmetics - The cosmetics industry can apply virtual makeover tools to offer customers a better shopping experience, and collaborate with social media platforms to reach out to more customers and promote new product launches.
2. Online Advertising - The online advertising industry can offer social media collaborations to clients to create interactive campaigns, and use gamification in promotions to increase customer engagement and conversion rates.
3. Social Media Marketing - The social media marketing industry can create virtual makeover tools for clients to promote their products, and offer gamified promotions to increase brand awareness and customer engagement.