Lamborghini is a brand that's renowned for sports cars, so the announcement that the brand is finally set to move forward with the Lamborghini Urus is making waves around the world. Set to launch in 2018, the vehicle will be the brand's only plug-in hybrid in the fleet of vehicles offered by the automotive manufacturer.
The SUV will feature a plug-in hybrid powertrain that hasn't been detailed by the brand in much detail as well as another version that packs a 4.0L twin-turbo V8. The Lamborghini Urus will feature active anti-roll suspension to keep the vehicle stable during operation.
While the luxury SUV has been formally announced and set for a debut in 2018, no more information is available regarding when specifically it will hit the market.
Hybrid Supercar SUVs
The Lamborghini Urus will Hit the Market in 2018
Trend Themes
1. Hybrid Supercar Suvs - The production of sports car brands of hybrid supercar SUVs presents an opportunity for the automotive industry to innovate and align with the growing demand for eco-friendly luxury vehicles.
2. Plug-in Hybrid Powertrains - The development of plug-in hybrid powertrains in luxury SUVs offers an opportunity for businesses to explore new ways of reducing carbon emissions while still offering high-performance vehicles.
3. Active Anti-roll Suspension - The introduction of active anti-roll suspension in SUVs presents an opportunity for the automotive industry to enhance passenger safety and comfort while offering a smooth driving experience.
Industry Implications
1. Automotive - The automotive industry can capitalize on the trend of hybrid supercar SUVs by investing in the development of eco-friendly luxury vehicles with advanced specifications.
2. Technology - The development of plug-in hybrid powertrains requires advanced technological innovations which create opportunities for tech-focused businesses to collaborate with the automotive industry.
3. Manufacturing - The production of sports car hybrids requires manufacturing techniques that meet the particular standards of the industry, creating opportunities for companies with specialized expertise in the automotive sector.