Lalique, the beloved luxury beauty and home brand, recently announced the launch of six new fragrances for Fall 2020, available exclusively at Harrods. The entire collection pays homage to brand’s founder and the Lalique family and includes both perfume and candle offerings.
The new fragrances from Lalique include Plume Blanche, Imperial Green, Glorious Indigo, Pivione, Epines, and Flacon Hirondelles. The luxurious scents are said to "celebrate the fusion of natural and molecular ingredients, and are housed in art deco bottles inspired by Lalique’s Duncan collection from 1931." Notably, the Flacon Hirondelles celebrates the 100th anniversary of the Lalique former family home, Villa Rene Lalique with a bottle crafted in blue crystal, limited to 100 pieces.
Luxurious Avant-Garde Perfumes
Luxury Brand Lalique Debuted Six New Fragrances
Trend Themes
1. Luxury Fragrance Launches - Opportunity for beauty brands to create buzz and appreciation for new luxurious fragrance launches.
2. Art Deco Inspired Packaging - Innovative packaging design for beauty products that celebrate the vintage and luxurious aesthetic of Art Deco for increased brand recognition and sales.
3. Natural and Molecular Ingredients - Incorporating both natural and molecular ingredients in beauty products for unique and premium scents with long-lasting and captivating effects.
Industry Implications
1. Beauty - Beauty brands can capitalize on the upscale fragrance sector by innovating and launching new premium scents to meet consumer demand.
2. Packaging - Packaging designers can target beauty brands and collaborate to create packaging designs that reflect the luxury and vintage aesthetic of the Art Deco era.
3. Natural Ingredients - Natural ingredients suppliers can provide innovative natural fragrances and collaborate with beauty brands in creating unique and sustainable premium fragrances.