The Lacoste Autumn/Winter 2020 runway collection was presented at Paris Fashion week earlier this month and took its audience back to the 70s. The presentation featured clothing that explored nostalgic silhouettes, layered textures and eye-catching prints, all while spotlighting impeccable craftsmanship.
Known for seamlessly blending contemporary and vintage elements, the French sportswear label returned with heavy patchwork knits and oversized v-neck vests that were reflective of its tennis-themed heritage. While the collection's most notable womenswear included maxi pleated skirts and rubberized outerwear, its menswear played with color-blocking and included anoraks, polos and more.
The collection's unisex pieces were another highlight and included transitional styles, designed with function, comfort and aesthetics in mind. These ranged from plaid and structured peacoats to cap accessories in matching, retro prints.
Luxe 70s-Inspired Sportswear
The Lacoste Autumn/Winter 2020 Collection Highlights Nostalgic Styles
Trend Themes
1. 70s-inspired Clothing - There's an opportunity for brands to create 70s-inspired clothing collections that feature archival silhouettes, textures and prints updated with modern tailoring and craftsmanship.
2. Unisex Fashion - Gender-neutral clothing has been emerging as a trend in mainstream fashion, creating opportunities for brands to create unisex collections that cater to a spectrum of body types and aesthetics.
3. Sportswear as Fashion - There's a growing trend towards sportswear as fashion, creating opportunities for brands to experiment with sportswear-inspired fashion collections that can be worn both in and out of the gym.
Industry Implications
1. Fashion and Apparel - Fashion companies can explore the trend of 70's inspired clothing and sportswear fashion to create new product lines to attract diverse customer segments.
2. Textile and Fabric Manufacturing - Textile manufacturers can supply raw material such as retro prints, heavy patchwork knitwear, and pleated fabrics as demand and trends emerge in the market.
3. Athletic and Fitness Retail - Retailers can capitalize on the trend of activewear becoming fashion by curating items that cater to both the functional and fashionable needs of their customers.