The Lacoste 85th Anniversary Capsule Collection has been unveiled by the brand that celebrates the iconic fashion company with a series of garments that merge modern tastes with retro aesthetics. The collection features 15 pieces in total that have been sourced from the archives from the 40s all the way to the 90s to commemorate some of the most iconic and contemporary pieces.
Set to retail at all Lacoste stores and online starting in May, the Lacoste 85th Anniversary Capsule Collection speaks to the brand's commitment to offering consumers premium products without forgetting about its history. The pieces are all designed with colors from the Spring/Summer 2018 collection and also includes color blocked accessories that are all suitable for consumers of all genders.
Celebratory Anniversary Fashion Lines
The Lacoste 85th Anniversary Capsule Collection is Retro
Trend Themes
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2. Nostalgia Marketing - Disruptive innovation opportunity: Create marketing campaigns or products that tap into consumers' desire for nostalgic experiences and evoke emotions tied to past eras.
3. Gender-inclusive Fashion - Disruptive innovation opportunity: Develop a brand or collection that focuses on creating gender-neutral fashion options for all consumers.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Introduce augmented reality shopping experiences that allow customers to virtually try on and purchase clothing from anniversary fashion collections.
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3. Marketing and Advertising - Disruptive innovation opportunity: Use immersive storytelling techniques, such as virtual reality or interactive multimedia, to engage consumers with anniversary fashion campaigns and make the brand's history come to life.