Lacoste is introducing a new women's underwear collection inspired by its iconic history as a sport brand. Drawing inspiration from its rich history of 90 years focused on movement and style, the collection introduces 50 new styles and silhouettes.
Each piece in the collection proudly displays Lacoste's iconic crocodile logo, symbolizing the brand's enduring legacy. Vintage piping accents add a touch of nostalgia, paying homage to Lacoste's aesthetic heritage. The range includes a variety of sports bras, pants, and loungewear styles, all featuring unique sewing and cuts inspired by modern trends.
Lacoste's new women's underwear collection is thoughtfully curated into four distinct categories: "Heritage," "Branding," "Essential," and "Signature," each offering its own unique and captivating designs.
The new women's underwear collection is available on the Lacoste website.
Sleek Sporty Undergarments
Lacoste's Women's Underwear Capsule Is Inspired by the Brand's Legacy
Trend Themes
1. Sport-inspired Underwear - The trend of sport-inspired underwear presents an opportunity for innovative designs that combine functionality and style.
2. Nostalgia Fashion - The trend of nostalgia fashion creates an opportunity to reinvent and modernize classic styles with a touch of vintage charm.
3. Curated Underwear Collections - The trend of curated underwear collections allows brands to offer customized options that cater to various aesthetic and style preferences.
Industry Implications
1. Fashion Retail - The fashion retail industry can leverage the sport-inspired underwear trend to create innovative garments that resonate with active and style-conscious consumers.
2. Apparel Manufacturing - Apparel manufacturers can explore the nostalgia fashion trend to develop unique underwear designs that tap into consumers' desire for vintage-inspired apparel.
3. E-commerce - The e-commerce industry can capitalize on the curated underwear collections trend by offering personalized shopping experiences and tailored product recommendations.