The new Lacoste collection arrives for the Spring/Summer 2021 season and it is full of diverse looks and celebrations of the brand. The fashion label draws the help of seven creative global ambassadors including " American hip-hop artist A$AP Nast to Berlin-based South Korean DJ Peggy Gou. Others to appear in the campaign include Evan Mock, Sonny Hall, Louise Bourgoin, Mélanie Thierry, and Salif Gueye."
Every single ambassador is photographed by a creative team of their choice within their home cities. They star alongside people from their inner circles, such as their family and close friends. Everyone finds a way to celebrate their own interpretation of the crocodile logo and the signature Lacoaste polo shirt.
Eclectic Spring Fashion Campaigns
The Lacoste SS21 Capsule Celebrates its Iconic Logo
Trend Themes
1. Diverse Global Ambassadors in Fashion - The use of global ambassadors from diverse backgrounds adds a new level of inclusivity and representation in the fashion industry, creating opportunities for collaborations and cross-cultural exchange.
2. Celebrating Brand Heritage Through Personal Expression - The Lacoste SS21 Capsule collection celebrates the brand's iconic logo through the personal interpretations of each ambassador, highlighting the potential for brand collaborations that celebrate individuality.
3. Localized Creative Campaigns - Photographing ambassadors in their home cities creates a localized and authentic creative campaign that has the potential to resonate more with consumers and create a sense of connection to the brand.
Industry Implications
1. Fashion and Apparel - The fashion industry can utilize diverse global ambassadors and localized creative campaigns to create a more inclusive and authentic representation of their brand and products.
2. Marketing and Advertising - There is potential for disruptive innovation in the marketing industry through the use of localized creative campaigns and collaborations that celebrate individuality and diverse backgrounds.
3. Entertainment - The entertainment industry can also embrace collaborations with diverse global ambassadors to create more inclusive and authentic representations of their brand, potentially tapping into new consumer markets.