Dutch imprint Lack of Guidance presents its latest collection created in collaboration with the Amsterdam-based music festival Dekmantel. It embodies a unique design language as it means to capture the dynamic relationship between 'absolute and relative motion.'
Together, the duo explores the connection that exists between the elements of dance, electronic music, and football. It is seen in the form of jackets, caps, and graphic tees that are detailed with nostalgic football graphics. It is fused with vibrant tones that are true to the Dekmantel brand language with neon green tones that are seen contrasting against the black colorblocking foundation. The entire range is now available to shop online at Lack of Guidance and Dekmantel stores.
Rave-Centric Football Capsules
Lack of Guidance Joins Dekmantel on a New Collection Together
Trend Themes
1. Dynamic Fashion - The collaboration between Lack of Guidance and Dekmantel captures the dynamic relationship between 'absolute and relative motion' through its unique design language.
2. Nostalgic Graphics - The collection features jackets, caps, and graphic tees detailed with nostalgic football graphics, appealing to consumers seeking a retro aesthetic.
3. Vibrant Branding - The use of neon green tones as part of the Dekmantel brand language creates vibrant contrasts against the black colorblocking foundation, attracting attention from fashion-forward individuals.
Industry Implications
1. Fashion Retail - The collaboration's dynamic fashion designs offer disruptive innovation opportunities for retailers wanting to attract customers seeking unique and eye-catching garments.
2. Streetwear - The collection's nostalgic football graphics and vibrant branding provide potential disruptive innovation opportunities for streetwear brands looking to offer a fresh take on retro-inspired fashion.
3. Music Festivals - This collaboration's fusion of dance, electronic music, and football elements presents disruptive innovation opportunities for music festivals seeking to expand their merchandise offerings beyond typical apparel.