Lace underwear is traditionally not associated with men but is rather a staple of women's undergarments, but Japanese lingerie company Wacoal is looking to banish the stereotype with the advent of a line of lace underwear designed for men.
Wacoal's lace underwear for men uses a fortified type of lace that is designed to be more robust and stretchy than conventional lace. By boosting the ruggedness of the lace, Wacoal claims that the material is as strong as the company's regular men's boxers.
The lace however features unabashedly floral and elegant patterns, while its breathable nature helps to promote airflow. The underwear is available in blue, light blue, brown, black and red varieties in-store, with further color options available online.
Male-Focused Lace Underwear
The 'Wacoal' Boxers Use a Strengthened and Stretchy Variety Of Lace
Trend Themes
1. Male Lace Underwear - Traditional women's clothing items are being reinterpreted for the male market, opening opportunities for new niche markets with differentiated value propositions.
2. Strengthened Lace Fabric - By exploring the potential of alternative materials and manufacturing methods, brands can create innovative lace fabrics with enhanced durability, stretchability, and breathability.
3. Gender-fluid Fashion - The blurring of traditional gender roles is creating opportunities for fashion designers to explore more diverse forms and expressions of masculinity and femininity.
Industry Implications
1. Lingerie - Lingerie companies can explore alternative fabrics, styles, and cuts to create new product lines that target underrepresented market segments.
2. Fashion - Fashion brands can challenge gender norms and stereotypes by creating products that offer a wider range of expressions and identities for customers to choose from.
3. Textiles - Textile manufacturers can develop new types of lace fabrics that cater to different needs and preferences, such as durability, comfort, sustainability, and aesthetics.