On March 18th, TikTok is hosting its Labyrinth Runway Finale with Frankie Jonas, a virtual fashion event that will feature the likes of Khalid, CL, and Lubalin.
The event concludes TikTok Fashion Month, which was launched to celebrate the many designers, artists, and models who use the platform to bring more attention to their creations, while also amplifying diverse voices within the industry. The Labyrinth Runway Finale will be presented live with performances from Khalid, CL, and Lubalin. The runway will focus on the latest collections of renowned Black designers, spotlighting pieces from Victor Glemaud and Carrots by Anwar Carrots.
Viewers will also have the chance to shop the pieces that are presented at the show through the app.
App-Based Virtual Runway Shows
The Labyrinth Runway Finale Will Conclude TikTok Fashion Month
Trend Themes
1. Virtual Fashion Events - As more events move to digital spaces, virtual fashion events like TikTok's Labyrinth Runway Finale provide an opportunity for designers, models, and artists to showcase their creations in new ways and reach a wider audience.
2. Platform-driven Marketing - Platforms like TikTok can create marketing opportunities for designers, allowing them to increase visibility and reach new customers through features like the ability to shop pieces presented in virtual runway shows.
3. Amplifying Diverse Voices - Virtual runway shows like the Labyrinth Runway Finale can help amplify diverse voices in the fashion industry by featuring collections from underrepresented designers and models.
Industry Implications
1. Fashion - The fashion industry can leverage virtual fashion events to increase visibility, reach new customers, and showcase diverse voices.
2. Marketing - Digital platforms like TikTok can provide new marketing opportunities for fashion designers and other brands through virtual events and features like in-app shopping.
3. Technology - Virtual fashion events are an example of how technology can disrupt traditional fashion industry events, creating new opportunities for showcasing collections and reaching new audiences.