Pop Mart's Labubus have become a cultural phenomenon, and the new Labubu Monsters Hair Salon Series introduces personality-packed collectibles with plush, colorful, stylable hair to match. In the series, there's Coastel Vibes with short brown curls, a secret-edition Hazy Noise and Velvet Noon, a MOKOKO figure that comes with a fragrance. True to the experience fans know and love, the thrill of the blind box experience means there's no knowing what's inside before the box is opened.
To help collectors keep their quirky characters looking their best, the collection launched with an official hair care guide for maintaining the integrity of delicate strands and keeping the hair's shape. A soft air-cushion brush is recommended by Pop Mart for detangling, and the hair is best kept away from direct sunlight, high temperatures, and hair spray and other chemical products that may cause damage.
Salon-Inspired Collectibles
The Labubu Monsters Hair Salon Series Features Fluffy Hairstyles
Trend Themes
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Stylable Plush Collectibles — Character merchandise is shifting toward tactile customization, where brushable hair and expressive textures create recurring engagement beyond the initial unboxing.
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Blind-box Care Ecosystems — Maintenance guides and accessory recommendations extend collectible lifecycles, turning ownership rituals into new touchpoints for loyalty, resale value, and add-on products.
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Scented Character Experiences — Fragrance-infused figures introduce multisensory fandom, blending toy collecting with personal expression and premium lifestyle cues.
Industry Implications
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Designer Toys — Limited-edition character drops with hidden variants support scarcity-driven demand while opening space for higher-value formats built around styling and upkeep.
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Beauty and Hair Care — Toy-scale grooming needs create crossover potential for miniature brushes, gentle care formulas, and branded education inspired by salon routines.
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Entertainment Licensing — Collectible characters with distinct aesthetics and care rituals strengthen transmedia potential through personalities that can expand into content, retail experiences, and collaborations.