Lululemon's new Lab line prepares for the Spring/Summer 2021 season -- this line is the brand's technical branch and focuses strongly on function and design. Each piece is made to be suitable in one's daily lifestyle beyond just their active life. It is versatile and features materials such as the Glyde fabric make up, the thermoregulation spacer layers, and the Lycra elastane.
The capsule also features so outerwear silhouettes including the 3L waterproof material as a more weatherized option for outdoor runs. The expansive selection of goods include shorts, long sleeve henley tops, half zippered items, utility vests, mock necks, and much more. The pieces also feature some patterning such as the Kombu wash, Bloom dye, and tie-dye.
Seamless Versatile Premium Activewear
Lululemon's Lab Line Offers a Wide Selection for SS21
Trend Themes
1. Versatile Activewear - The trend towards activewear that can function both in and out of the gym suggests an opportunity for brands to create versatile clothing for everyday use.
2. Technical Fabrics - The use of technical fabrics such as Glyde and thermoregulation spacer layers in activewear presents a chance for innovation and differentiation in the industry.
3. Weatherized Outdoor Gear - The inclusion of weatherized outdoor gear in activewear collections presents an opportunity for brands to expand their offerings and cater to outdoor fitness enthusiasts.
Industry Implications
1. Athletic Apparel - Companies in the athletic apparel industry should consider incorporating versatile activewear and technical fabrics into their product lines to cater to evolving consumer needs.
2. Outdoor Gear - Companies in the outdoor gear industry can explore opportunities in weatherized activewear products to better serve those who enjoy outdoor activities.
3. Fashion - Fashion companies can explore opportunities for producing functional and versatile clothing that can be worn both in and out of the gym.