If only this object from La Machine à Voyager ad campaign popped up in Toronto to actually grant a wish, I'd be a happy man.
Advertising agency DDB shot this advertising campaign for Voyages SNCF. La Machine à Voyager commercial displays a mysterious black cube in the middle of Palais Royal Square in Paris. Three individual passersby decide to approach it and surprisingly, hear a voice asking them where they would want to go if they could escape anywhere. Once the answer is given, the cube throws a magnificent display of fireworks, music, confetti and a giant ticket. The ad doesn't reveal if the three individuals actually win a trip; regardless, Voyages SNCF has certainly found the best campaign to get people's attention.
Traveling Mystery Box Adverts
La Machine à Voyager Asks Parisians Where They'd Like to Escape To
Trend Themes
1. Interactive Advertising Campaigns - Creating interactive ad campaigns that engage with passersby and grant experiential prizes will gain attention and strengthen brand recognition.
2. Personalized Customer Experience - Providing customers with personalized experiences, such as asking where they would like to travel, will increase engagement and positive brand perception.
3. Memory-making Marketing - Designing marketing materials that elicit strong emotional responses and create memorable experiences, such as fireworks and confetti displays, will increase brand loyalty and customer engagement.
Industry Implications
1. Advertising - Ad agencies can utilize interactive and emotionally-evocative campaigns to increase client engagement and gain a competitive edge.
2. Travel and Tourism - Providing personalized and memorable experiences will increase customer engagement and positive brand perception in the travel and tourism industry.
3. Event Planning - Designing experiential events that incorporate personalized elements, such as fireworks and confetti displays, will increase brand loyalty and event attendee satisfaction in the event planning industry.