I can't be too sure what is making the children in Kyriakos' 'Blue Mantle' look so frightened, but their stunned faces tell the story far better than any words could. Image after image, each kid looks startled--irritated, even--by the photographer's presence.
Check out some more chilling child photography below.
Implications - Photographers always look to capture raw emotion, and mainstream culture's increasing preference for individuality and unbridled expression have created an environment that welcomes gritty, less-staged photography. Unlike couture fashion photography, which favors opulent, surreal settings, this genre has a darker aesthetic that's more accessible to recession-affected consumers. Companies can take advantage of this opportunity by straying away from formal, staged print ads and adopting a more guerrilla approach.
Capturing Stunned Kids
Kyriakos' 'Blue Mantle' is Full of Frightened Faces
Trend Themes
1. Raw Emotion Photography - Capturing genuine and unfiltered emotions in photography, moving away from staged and artificial poses.
2. Dark Aesthetic - Embracing a darker and gritty aesthetic in visual storytelling to resonate with recession-affected consumers.
3. Guerrilla Advertising - Shifting from formal and staged print ads to more unconventional and guerrilla marketing techniques.
Industry Implications
1. Fashion - Exploring raw emotion photography in fashion campaigns to connect with individuality-seeking consumers.
2. Advertising - Adopting a darker aesthetic in advertising campaigns to appeal to recession-affected consumers.
3. Photography - Incorporating guerrilla advertising techniques to showcase the authenticity of raw emotion photography.