The Falcon campaign debuted a new shoe silhouette for Fall/Winter 2018 and now the promotional activation is returning with yet another release of the design with a Kylie Jenner for adidas campaign. The celebrity was tapped to debut the initial silhouette — one that takes cues from the classic Falcon Dorf that was released twenty years ago.
For Spring/Summer 2019, adidas makes the footwear model available in two additional colorways. The model still retains its sporty and elegant aesthetic that does not turn its back on breathability and flexibility. One of the new versions features a metallic gold upper with accents of pink, purple and blue. The other one is a white iteration with sleek detailing in red, purple, orange, navy and blue. In addition, Jenner debuts the new adidasCOEEZE tracksuit.
Photo Credits: Stevie Dance
Lavish Celebrity-Headed Footwear Editorials
The Falcon Campaign Boasts Kylie Jenner for adidas
Trend Themes
1. Celebrity-endorsed Footwear - Opportunity for brands to leverage the power of celebrity endorsements to promote new footwear designs for increased sales and brand visibility.
2. Retro-inspired Footwear Silhouettes - Opportunity for footwear brands to create new designs inspired by classic silhouettes to appeal to consumers' nostalgia and interest in retro fashion trends.
3. Diverse Colorways in Footwear Design - Opportunity for brands to differentiate their footwear products by creating diverse colorways that appeal to a wider range of consumer preferences and increase sales potential.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion and apparel brands to use celebrity endorsements and diverse colorways to promote and sell new footwear designs for increased revenue and market share.
2. Athletic Footwear - Opportunity for athletic footwear brands to create retro-inspired designs with modern features for increased consumer interest and sales potential.
3. Celebrity Endorsements and Influencer Marketing - Opportunity for influencer marketing agencies and celebrity endorsement platforms to partner with footwear brands to promote new products and increase brand visibility and sales.