This adorable "I’m a PC" ad features Kylie, a 4 1/2-year-old child who shows how easy it is to use Windows Live Photo Gallery. In doing so, Kylie demonstrates the immense power of cutevertising in holding a viewer’s attention by narrating the process aloud and making little fish faces.
In the "I’m a PC" ad, Kylie uploads a digital image onto her computer, enhances it and e-mails it to her family. So simple, yet incredibly effective.
PC Cutevertising
4-Year-Old Kylie Demos Windows Live Photo Gallery in New Ad
Trend Themes
1. Cutevertising - The use of adorable and engaging content in advertising to capture viewers' attention and create a memorable brand experience.
2. User-friendly Technology - The development of intuitive and easy-to-use technology that allows even young children to navigate complex tasks with minimal assistance.
3. Digital Storytelling - The use of storytelling techniques in advertising to effectively communicate a product's features and benefits to the audience.
Industry Implications
1. Advertising - The advertising industry can leverage cutevertising techniques to create attention-grabbing campaigns and connect with audiences on an emotional level.
2. Technology - The technology industry can focus on developing user-friendly interfaces and tools that simplify complex tasks and cater to a wide range of users, including young children.
3. Marketing and Communications - The marketing and communications industry can explore the use of digital storytelling techniques to convey brand messages and engage audiences in a more compelling way.