The Grinch x Kylie Holiday Collection, the fifth holiday collection from Kylie Cosmetics, launches in just a few days and it features one of the most well-known holiday-hating curmudgeons.The holiday cosmetics collection includes everything from eyeshadow palettes and highlighters to lipsticks, which are available in a range of shades from wearable nudes to signature green tones.
Inside the collection, fans of the Dr. Seuss character will find shades like Littlest of Who’s and Max the Reindeer. Across the packaging for the collection, the Grinch is prominently featured, alongside other beloved characters from Dr. Seuss' Whoville.
Revealed by the brand on Instagram, the Grinch x Kylie Holiday Collection was shown in a box that's styled like an oversized Dr. Seuss storybook.
Festive Cartoon Cosmetics
The Grinch x Kylie Holiday Collection Features a Dr. Seuss Character
Trend Themes
1. Holiday Cosmetic Collaborations - The crossover of fictional characters and cosmetic branding exemplified by The Grinch x Kylie Holiday Collection presents an opportunity for other licensed properties to create makeup lines.
2. Cartoon-inspired Makeup - The incorporation of imagery from pop culture icons like The Grinch into cosmetics offers an avenue for unique, themed makeup palettes and accessories.
3. Green Lipstick - The popularity of green tones within the Grinch-inspired lipsticks demonstrates an opportunity for cosmetic companies to experiment with unconventional shades for lipsticks and other makeup products.
Industry Implications
1. Cosmetics - The Grinch x Kylie Holiday Collection indicates the potential for cosmetic companies to target audiences through collaborations with pop culture icons.
2. Entertainment - By partnering with cosmetics companies to release branded products like the Grinch x Kylie Holiday Collection, entertainment brands can explore unique avenues of merchandise collaborations.
3. Licensed Properties - The inclusion of beloved characters like the Grinch in the cosmetic industry opens up opportunities for licensed properties to extend their reach into new product categories.