Chocolate doesn't need glitzy and glamorous packaging to promote itself, and that's exactly what Kyla Tom was trying to prove with this 'yum.' chocolate packaging. And with her use of vibrant colors and minimal text, Tom can totally pat herself on the back and utter the words "Mission accomplished." The overall look of the 'yum.' chocolates totally remind me of the packaging of those Pocky cracker sticks and they come in three unique flavors of "tingle," "cozy" and "shiver."
Kyla Tom is a graphic designer specializing in product designs and crafting goods that don't yet exist in the real world.
Implications - Consumers gravitate towards simplistic packaging because it's direct and requires minimal cognitive thought to understand. Corporations looking to gain a competitive edge over their rivals may consider simplifying the overall packaging of their products.
Bare-Bones Chocolate Branding
Kyla Tom Packages Sweets in the Most Minimalist Manner Possible
Trend Themes
1. Simplistic Packaging - Opportunity for businesses to adopt minimalist and vibrant packaging to attract consumers who prefer simplistic designs.
2. Minimalist Branding - Businesses can explore minimalist branding strategies that rely on vibrant colors, minimal text, and a straightforward approach.
3. Direct Messaging - Incorporating direct and concise messages on packaging can enhance consumer understanding and appeal.
Industry Implications
1. Food Packaging - The food packaging industry can capitalize on simplistic packaging trends to create visually appealing and easily understandable designs.
2. Graphic Design - The graphic design industry can explore minimalist and vibrant packaging trends to meet the demand for simplistic and eye-catching designs.
3. Consumer Goods - Companies in the consumer goods industry can benefit from adopting minimalist branding strategies to differentiate themselves and appeal to consumers seeking simplicity.