K-Way works in collaboration with Engineered Garments on a new collection full of streetwear designs that are inspired by militaristic influences. The duo features four items in total, kicking off with the classic bomber jacket, a padded field jacket, a lightweight stretch padded parka, and the fisherman's hat to match.
All of the products are done in three prints and colorways. The most notable design language throughout the capsule is the black and gray print that adorns the designs all over. It features the pattern of an animal silhouette repeating on top of each piece, as the outerwear selections and hat are offered in a more muted tonal palette or black or brown colorway options.
Heavily Patterned Technical Streetwear
K-Way and Engineered Garments Join Forces on Wearables
Trend Themes
1. Technical Streetwear - Opportunity for fashion brands to collaborate with outdoor gear companies to create highly functional yet stylish clothing.
2. Militaristic Influences - Opportunity to incorporate army-inspired elements into clothing designs, appealing to consumers who seek utilitarian yet fashionable clothing.
3. Animal Silhouette Prints - Opportunity for brands to incorporate unique and eye-catching prints into their clothing designs, particularly by featuring animal silhouettes.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate with outdoor gear companies to create technical and functional clothing that is also stylish.
2. Outdoor Gear - Opportunity for outdoor gear companies to expand their offerings and appeal to a wider consumer base by collaborating with fashion brands to create wearable technical clothing.
3. Textile Printing - Opportunity for textile printing companies to innovate and create unique prints that can be incorporated into clothing designs, such as animal silhouettes.