Following the success of its recently launched Kush Mascara, Milk Makeup introduced a second cosmetic product made with hemp-derived, CBD-infused cannabis oil—Kush Fiber Brow Gel.
Like the mascara product, the new Kush Fiber Brow Gel is said to offer heart-shaped fibers that adhere to the skin and hair for enhanced fullness, shape and definition with its smooth and creamy formula. The innovative, transfer-proof eyebrow gel is offered in three tinted shades—Haze, Grind and Dutch—as well as a clear option.
In the last year, Milk Makeup made the switch to making only 100% vegan beauty products. As such, it now avoids the use of beeswax as a binding component and instead turned to cannabis sativa seed oil.
CBD-Infused Brow Gels
Milk Makeup's Kush Fiber Brow Gel is Touted as "a Hair Mask for Your Brows"
Trend Themes
1. Cbd-infused Beauty Products - The success of Milk Makeup's CBD-infused line suggests a growing trend in the beauty industry towards incorporating CBD into skincare and cosmetics.
2. Hemp-derived Ingredients - The use of hemp-derived ingredients, like cannabis sativa seed oil, presents an opportunity for disruptive innovation in the beauty and personal care industry as consumers seek more natural and sustainable alternatives.
3. Transfer-proof Makeup - The introduction of Milk Makeup's transfer-proof eyebrow gel demonstrates a trend towards long-lasting and smudge-proof makeup formulations, opening up opportunities for new product development in the cosmetics industry.
Industry Implications
1. Beauty and Skincare - The CBD-infused beauty trend creates new market opportunities for companies in the beauty and skincare industry to develop innovative products that cater to the growing demand for CBD-infused skincare products.
2. Natural and Sustainable Cosmetics - The use of hemp-derived ingredients highlights the potential for disruptive innovation in the natural and sustainable cosmetics industry, as consumers increasingly seek environmentally-friendly and plant-based alternatives.
3. Cosmetic Formulations - The demand for transfer-proof makeup products presents a chance for cosmetic manufacturers to create innovative formulations that offer long-lasting and smudge-proof benefits, addressing the needs of consumers seeking high-performance cosmetics.