Kurka Kiev, a local Ukrainian brand of chicken, focuses on circus freak ads in order to bring attention to how different they are from their competitors. Instead of using GMO chemicals and other unnatural supplements to help grow their chicken, which results in strange hybrids such as those starring in the circus freak ads, the brand uses traditional means to grow up natural and tasty.
Conceived and executed by NII, an ad agency based in Kyiv, Ukraine, the circus freak ads were art directed by Liza Vnukova with creative direction by Alexey Novikov. The creepy and details illustrations were drawn by Ivan Semesyuk, who happens to also be a local artist. One ad reads, "Try yourself a proper like organic cheecan--me!"
Circus Freak Ads
The Kurka Kiev Campaign Promotes GMO-Free Chicken
Trend Themes
1. Circus Freak Ads - Creating unique and attention-grabbing advertising campaigns that stand out from competitors.
2. Gmo-free Products - Responding to growing consumer demand for natural and GMO-free products in the food industry.
3. Traditional Farming Methods - Exploring the use of traditional farming practices to produce natural and tasty food products.
Industry Implications
1. Advertising - Developing innovative and unconventional advertising strategies for brands to differentiate themselves in the market.
2. Food - Capitalizing on the increasing consumer preference for GMO-free and natural food products through accurate labeling and sustainable farming practices.
3. Art - Collaborating with local artists and illustrators to create visually striking and memorable advertising campaigns.