Nike Running introduces a new Kumquat colorway that details its Air Zoom Terra Kiger 6 sneaker model for the season. The vibrant update cannot be missed on the trails as the functional silhouette is complete in a bright orange throughout the upper. This is built to combat the cold and wet trails, delivering a lightweight construction and a woven heel for added security.
Branding details can be seen in the form of the black Swoosh on the side, which is accompanied by mountain graphics and details that specifically reference Terra Kiger on the tongue. The toe cap is complete in a contrasting Green Spark color for a stark look. The rest of the shoe include the Zoom Air unit at the midsole and rubber outsoles with a green and orange tread.
Fruit-Inspired Tonal Sneakers
Nike's Air Zoom Terra Kiger 6 Arrives in a Kumquat Colorway
Trend Themes
1. Fruit-inspired Footwear - There is an opportunity to create more sneaker collections inspired by fruits and other nature-inspired colors.
2. Trail-ready Sneakers - There is a chance to create more trail-focused sneakers that feature bright colors and durable materials.
3. Functional Silhouettes - There is an opportunity to create sneakers that balance style with function, targeting trail runners and weekend hikers alike.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can expand their product lines by creating more fruit-inspired and trail-specific sneaker models for consumers.
2. Outdoor Recreation - Outdoor recreation companies can leverage the popularity of trail running and hiking by offering customers shoes that are designed specifically for rough terrain and various climate conditions.
3. Fashion and Lifestyle - Fashion and lifestyle brands can create trend-inspired sneakers that are designed for outdoor activities while still incorporating stylistic elements from streetwear fashion.