Kroger is debuting over 500 new smart screens in its stores to assist customers and display product information, advertisements, and more. Cooler Screens, a technology company specializing in IoT-enabled screens, partnered with the grocery chain to install screens for the brand to bolster in-store digitization.
According to Cooler Screens, the alliance enables Kroger customers to choose products that suit their individual tastes, dietary restrictions, health requirements, financial constraints, and lifestyles. The screens provide brands with a fresh channel for in-store retail media, although nothing has been confirmed regarding the placement of the devices.
"From a consumer impact perspective, in-store screens, coolers and otherwise can be really effective," Jordan Berke, CEO and founder of Tomorrow Retail Consulting, said earlier this year.
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Trend Themes
1. In-store Digitization - Grocery stores can leverage digital smart-screen technology to provide customers with personalized product information and targeted advertisements.
2. Iot-enabled Screens - Cooler Screens' technology enables grocery chains to install connected IoT screens that provide detailed product information to shoppers in real-time.
3. Retail Media Channels - Smart screens installed in grocer stores offer an opportunity for brands to advertise their products through a new retail media channel.
Industry Implications
1. Retail - Retailers can use in-store digitization to increase customer engagement and interest in their products while providing personalized shopping experiences.
2. Advertising - Smart screen technology in grocery stores provides a new avenue for advertisers to reach their target audience through personalized product information and advertisements.
3. Technology - IoT-enabled screens in retail settings offer businesses the opportunity to tap into a growing trend in consumer shopping preferences for a more connected shopping experience.