A series of comedic ads promoting Krisview CCTV feature people hiding from their oppressors behind their backs. Each ad has a different scenario where a person gleefully hides behind the back of the person searching for them. One ad shows a burglar stuck to the back of a police officer. Another has a worker sleeping behind his supervisor's back. The tagline "No more blind spots" is written next to the humorous visuals.
The print ads were conceived and implemented by ad agency JWT Indonesia. JWT promoted Krisview by presenting scenarios where the surveillance system could be useful. By featuring scenes where the hider is literally behind the seeker's back, the ad agency is creating a sense of frustration in the viewer.
Sly Authority-Thwarting Ads
This Promotion for Krisview CCTV Has Crafty People Hiding Behind Backs
Trend Themes
1. Humorous Advertising - Opportunities for brands to create funny and memorable advertisements that capture the attention of consumers.
2. Creative Promotions - Innovative ways for companies to promote their products or services through unconventional and attention-grabbing campaigns.
3. Surveillance Systems - Growing demand for advanced surveillance technologies to ensure safety and security in various settings.
Industry Implications
1. Advertising - New avenues for ad agencies to explore humor-driven advertising strategies to engage audiences and build brand awareness.
2. Marketing - Opportunities for marketers to develop creative promotions that go beyond traditional methods and resonate with consumers.
3. Security - Potential for surveillance system companies to provide advanced solutions that address blind spots and enhance safety measures.