These branded illustrations by Kristian Russell, a member of Art Department, are anything but boring. Complex, imaginative colors give soul through neon strokes and color-infused designs.
Kristian Russell's style creates an imaginative, new look and feel for sporting, foods, technological and fashion brands. Appealing to Gen Y is key to keep these brands alive, and Russell's warm and exciting illustrations are attention-grabbers.
For more of Russell's portfolio, visit his page on Art Department's web site.
Implications - Consumers gravitate towards surreal images because they provide consumers with euphoria. The escapist sensations that these images invoke also act as stress relief, which consumers need as a coping mechanism for modern living. Corporations may consider using surreal imagery to brand their company and products.
Surreal Graphic Branding
Kristian Russell Uses Neon Colors & Trippy Details to Attract Gen Y
Trend Themes
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Surreal Branding — Corporations can leverage surreal imagery to create an imaginative and attention-grabbing brand identity.
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Neon Color Design — Using complex and imaginative neon colors in designs can attract and appeal to the younger Gen Y audience.
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Trippy Illustrations — Incorporating trippy details in illustrations can create a warm and exciting brand aesthetic for sports, food, tech, and fashion brands.
Industry Implications
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Fashion — Fashion brands can utilize surreal branding and trippy illustrations in their advertising campaigns to capture the attention of younger audiences.
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Sports — Sports brands can use neon color design and surreal branding to create an edgy and captivating image for their products and merchandise.
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Food — Food brands can leverage the use of trippy illustrations and surreal branding to differentiate themselves from competitors and create a unique and memorable brand identity.