In a creative effort to demonstrate the strength and durability of its product, the Krazy Glue pop-up in Manhattan hung a variety of heavy objects from its ceiling.
This interesting live in-store demonstration aimed to promote the brand's claim that its super glue can hold up to 1,000 pounds, with a single drop. Putting its money where its mouth is, Krazy glue suspended a variety of objects from the ceiling, including a television, a record player, a pool table and more. To make the one-day event even more interesting, the brand challenged consumers to guess the weight of each suspended item. The individual who guessed the most accurately, had the opportunity to take that item home.
Live Super Glue Demonstrations
The Krazy Glue Pop-Up Suspended Objects from Its Ceiling
Trend Themes
1. In-store Demonstrations - Opportunity for brands to showcase the functionality and durability of their products through live demonstrations in physical retail spaces.
2. Strength Testing - Growing trend of brands testing and showcasing the strength and durability of their products in unique and interactive ways.
3. Interactive Promotions - Increasing use of interactive promotional events to engage consumers and create memorable brand experiences.
Industry Implications
1. Adhesive Industry - Disruptive innovation opportunity for adhesive brands to create experiential marketing campaigns that showcase the strength and functionality of their products.
2. Retail Industry - Opportunity for retailers to collaborate with brands to host in-store demonstrations that attract and engage customers, creating a unique shopping experience.
3. Promotional Events Industry - Trend of brands organizing interactive promotional events to build brand awareness, generate consumer interest, and increase customer engagement.