Comfort-Focused Slipper Boots

The Creators of UGG and HOKA Launched the KO-Z SNPR Slipper

The creators of UGG and HOKA recently joined forces to launch the "ultimate work-from-home slipper boots," the KO-Z SNPR slipper. The comfort-focused inside shoe is available for both men and women in a range of colorways, with prices starting at $120.

With consumers spending more time inside thanks to the changing weather and widespread remote work option, consumers aren't moving around as much as they typically did at the office. Thus, Deckers X Lab (the innovation department of Deckers and owners of HOKA and UGG) created a performance slipper that effortlessly transitions from home to walks or casual outings, encouraging consumers to take movement breaks whenever possible. This helps improve posture and circulation, helping consumers live a healthy lifestyle, despite the "new normal."

The KO-Z SNPR slipper "pushes the boundaries of materials and purpose" and boasts an anatomic, gender-specific width designed for performance. The EcoTan TwinFace sheepskin and EcoTan cow suede with a 10mm wool interior and the outer layer features a PFC-free Durable Water Repellent treatment. Moreover, the slipper boot boasts an ultra-light and ultra-wide 3mm sponge rubber outsole with Meta-Rocker geometry, offering an uptempo and propulsive ride. Lastly, he Xponent Midsole featuring multilayer CM EVA Foam with gradient density offers "the softest cushion closest to your feet."
Trend Themes
1. Comfort-focused Slipper Boots - Deckers X Lab has created a performance slipper that effortlessly transitions from home to walks or casual outings, encouraging consumers to take movement breaks whenever possible.
2. Gender-specific Width - The KO-Z SNPR slipper boasts an anatomic, gender-specific width designed for performance.
3. Eco-friendly Materials - The slipper boot features EcoTan TwinFace sheepskin and EcoTan cow suede with a 10mm wool interior and PFC-free Durable Water Repellent treatment.
Industry Implications
1. Footwear Industry - The KO-Z SNPR slipper is a disruptive innovation for the footwear industry with its performance slipper that promotes a healthy lifestyle.
2. Apparel Industry - The gender-specific width of the slipper boot is a unique feature that can be extended to other apparel products to cater to diverse body types.
3. Sustainability Industry - The EcoTan materials used in the KO-Z SNPR slipper signifies a growing trend towards eco-friendly and sustainable materials in fashion.

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