Braidy Fashion
The Koshka Mashka Line Ties East and West
The charming line Koshka Mashka is definitely not lacking in originality. The line has found many new uses for braids, other than just being a hair design. The little cute braids that are wrapped around hips, head or draped loosely around the necks to portray how nicely the two polar sides of world tie in together. Their latest collection designed by Mari Alacache invites us into a world where Western trends combine harmoniously with Eastern cultures.
Trend Themes
1. Cross-cultural Fashion - There is an opportunity to innovate through the creation of more lines that combine Western and Eastern styles in fashion.
2. Braid-based Fashion - There is an opportunity to innovate through the use of braids in non-traditional ways in fashion.
3. Accessory-based Fashion - There is an opportunity to innovate through the incorporation of unique accessories into fashion designs.
Industry Implications
1. Fashion Industry - Companies in the fashion industry can explore the use of non-traditional techniques and cultural influences in designing their products.
2. Beauty Industry - Companies in the beauty industry can explore new ways to incorporate braids and other unique hair designs into their products and services.
3. Craft Industry - Companies in the craft industry can create unique braided accessories to be sold in the fashion and beauty industries.