A label with an interest in offering South Korean punk styles to its consumers, 'knave' is a fashion brand that knows how to combine contemporary and retro influences seamlessly.
This is seen in its latest lookbook especially. Titled 'Utopia Park,' the visuals for its Fall/Winter 2016 selection pays tribute to its use of vibrant color, as well as its ability to appeal to a younger demographic of males who fall out of the mainstream.
Centered around an old beat-up car, the lookbook's muses pose next to it and inside, allowing them to take advantage of the moody garage lighting that's further enhanced by red and turquoise illumination. The South Korean punk styles sport knave's branding throughout, with certain pieces including the Utopia Park title in addition to the brand's website on the back.
Korean Punk Apparel
knave's 'Utopia Park' Lookbook Highlights Its Modern and Rebellious Style
Trend Themes
1. South Korean Punk Styles - There is a disruptive innovation opportunity to create a global online marketplace for South Korean punk fashion, connecting designers and consumers worldwide.
2. Combining Contemporary and Retro Influences - Opportunities exist for businesses to create brands that seamlessly blend modern and retro styles, appealing to a younger demographic looking for unique fashion options.
3. Visual Branding in Lookbooks - There is potential to innovate in the area of visual branding for fashion lookbooks, using creative layouts and lighting techniques to enhance the overall aesthetic.
Industry Implications
1. Fashion - The fashion industry can take advantage of the popularity of South Korean punk styles by incorporating them into their collections and marketing strategies.
2. Advertising and Marketing - Companies can offer specialized services to help fashion brands create visually appealing and engaging lookbooks that effectively showcase their products.
3. E-commerce - The e-commerce industry can capitalize on the growing demand for unique fashion styles by creating online platforms dedicated to South Korean punk fashion.