Wyoming-based Melvin Brewing is renowned for always marking the occasion of International Women's Day by banding together talented women brewmasters and beer aficionados to create an annual seasonal brew, with the year 2021 marked by the 'Miss Defy' kolsch-style brew that is now being available in canned format.
The 'Miss Defy' is a kolsch-style beer that makes use of ale yeast but is then fermented at cooler temperatures and developed like a conventional lager, with the end result being a beer that has a mixed identity that borrows from both the lager and ale breeds. As far as flavor profile is concerned, the 'Miss Defy' is low in hoppiness, refreshing like a lager that bears fruity flavor.
All this considered, this is a truly delicious beer that showcases the talent and creativity of women brewers.
Defiant Women-Celebrating Beers
The 'Miss Defy' Kolsch-Style Beer is Part Lager & Part Ale
Trend Themes
1. Women-centered Microbreweries - Opportunities for microbreweries that celebrate the contributions of women in beer brewing and production, creating unique, innovative and flavorful beers that tell their stories and advocate diversity and inclusivity.
2. Hybrid Beers - The use of new techniques in beer brewing that combine traditional lager and ale brewing methods, resulting in a hybrid beer with unique flavor and aroma that offers beer lovers a new and exciting experience.
3. Sustainable Brewing - Innovations that promote eco-friendly brewing practices, including the use of renewable energy sources, recycled materials, water conservation, and waste reduction to minimize environmental impact and meet the growing demand for sustainable products.
Industry Implications
1. Craft Beer Industry - Microbreweries can leverage the growing demand for niche craft beer products by introducing unique and innovative beers that cater to the diverse tastes of consumers and highlight the contributions of women in the brewing industry.
2. Food and Beverage Industry - Women-led microbreweries can partner with restaurants, bars, and other food and beverage producers to create collaborative experiences that showcase the appeal and creativity of hybrid, sustainably-produced beers and highlight diversity and inclusion in the industry.
3. Sustainability Industry - Sustainably-minded companies can collaborate with microbreweries to promote green practices in the beer industry, including energy-efficient brewing techniques, upcycling spent grains, and reducing packaging and transportation waste, all while increasing consumer appeal and setting a trend for eco-friendly products.