The Koios Fit Soda line is a new functional collection of refreshments for consumers that will offer them a way to hydrate and satisfy their preference for sparkling drinks in a beneficial manner. The drinks are positioned as a way to quench thirst, while also supplementing the body with the minerals and nutrients needed to maintain a healthy lifestyle. This includes natural electrolytes and branched-chain amino acids (BCAAs), which are commonly found in sports supplements to make them accessible in a more approachable, everyday manner.
The Koios Fit Soda line is free of added sugar and comes in four delicious flavors for consumers to choose from. Set to begin production in April 2019, the sodas are likely to become a hit with health-conscious consumers.
Functional Sugar-Free Sodas
The Koios Fit Soda Line is Packed with BCAAs and Electrolytes
Trend Themes
1. Functional Beverages with Added Nutrients - Creating functional beverages with natural electrolytes and BCAAs that provide health benefits and hydration while satisfying consumer demand for sparkling drinks.
2. Sugar-free Beverages - Creating new lines of beverages that are sugar-free, avoiding problems related to high sugar content while meeting consumer demand.
3. Hydration Drinks That Provide Health Benefits - Development of functional beverages that replenish the body’s minerals and nutrients, providing health benefits while appealing to the consumer demand for hydration drinks.
Industry Implications
1. Beverage Industry - Opportunities for beverage companies to develop innovative, health-focused products and satisfy the increasing demand for functional and sugar-free beverages.
2. Fitness and Supplements Industry - The launch of functional soda can provide innovative ways for sports supplements manufacturers to expand and meet consumer health needs.
3. Health and Wellness Industry - Opportunities for development of healthy hydration drinks that serve the consumer needs for healthy alternatives to sugary sodas, energy drinks, and sports drinks.