The Kodak PRINTOMATIC is an all-new modernized instant camera that's being touted as an "all-in-one photography" tool. The PRINTOMATIC takes the form of a 10-megapixel point-and-shoot camera that prints the previous shots as new ones are being taken. Just as the iconic Polaroid camera captured hearts for its straightforward approach to photography, the PRINTOMATIC boasts user-friendly features like automatic sensors that will activate the camera's flash in conditions of low light.
As a hybrid camera and printer, the PRINTOMATIC needs to be loaded with KODAK ZINK Photo Paper to produce water- and tear-resistant photos; otherwise, the all-in-one camera calls for no ink cartridges or toners.
The PRINTOMATIC has some similarities to the Polaroid Snap, although this new product boasts a slightly different configuration and a fresh design that is available in both yellow and gray.
Hybrid Instant Cameras
As the Kodak PRINTOMATIC Captures a Photo, It Prints the Previous Shot
Trend Themes
1. Hybrid Instant Cameras - The market for hybrid instant cameras provides an opportunity for companies to innovate and modernize traditional instant photography.
2. Automatic Sensors for Low Light Photography - The integration of automatic sensors for low light photography presents an opportunity for companies to improve user experience and streamline the photography process.
3. Water- and Tear-resistant Photos - The trend towards water- and tear-resistant photo paper presents an opportunity for companies to innovate in the printing industry and provide more durable products.
Industry Implications
1. Photography - The photography industry can explore new technologies to modernize instant cameras and improve user experience.
2. Printing - The printing industry can explore opportunities to innovate in photo paper technology by developing water- and tear-resistant products.
3. Consumer Electronics - The consumer electronics industry can explore opportunities to create hybrid products, like the PRINTOMATIC, that combine traditionally separate technologies in new ways.