UNION works in collaboration with Nike to launch a new design iteration of the Air Jordan 1 sneaker model with the KO Low update. The shoes are detailed with an airy tonal palette that blends together hues of white, Sail, Neutral Grey, and University Gold throughout the silhouette's colorway.
It starts with a build of canvas materials at the upper for a breathable touch and then features a hybrid construction that draws from both the original Air Jordan 1 Low model and the KO model -- both of which have an aged midsole unit. Branding can be seen in the form of the UNION tags that hang from the Swoosh emblems, rounded out by the exposed foam tongue and thick heel badges.
Airy Tonal Low-Cut Sneakers
UNION Joins Nike on a KO Low Air Jordan 1 Sneaker Model
Trend Themes
1. Hybrid Sneaker Models - The collaboration between UNION and Nike presents an opportunity for the use of hybrid construction in sneaker design.
2. Airy Tonal Palettes - The use of a tonal palette with hues of white, Sail, Neutral Grey, and University Gold creates a potentially popular trend for sneaker colorways.
3. Exposed Foam Elements - The use of exposed foam elements, such as the tongue, presents an opportunity for sneaker designs with a unique texture and style.
Industry Implications
1. Footwear Industry - The footwear industry can leverage the trend of hybrid construction and airy tonal palettes to create new sneaker designs and attract consumers.
2. Fashion Industry - The fashion industry can incorporate the trend of hybrid sneaker models and exposed foam elements into their designs to create unique and trend-setting products.
3. Sporting Goods Industry - The sporting goods industry can utilize the trend of airy tonal palettes and hybrid construction to create high-performance and stylish sneakers for athletes and fashion enthusiasts alike.