#KnorrDaretoTry is a new campaign that targets Gen Z as part of a push for environmentalism through thoughtful eating. The campaign is centered on proving that dishes made with sustainable ingredients can be both delicious and daring.
As part of the campaign, Knorr teamed up with TikTok and VICE, plus 11 content creators for a game of Truth or Dare. The campaign aims to inspire new ways of cooking with vegetables and plants, as well as alternative sources of protein like insects, which are already widely enjoyed in many parts of the world.
For World Eat For Good Day, the brand hopes to unite people around the world and get them to try putting something new on their plates for the benefit of the planet.
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Trend Themes
1. Environmental Eating - Opportunity for food manufacturers to create more sustainable products, and for restaurants to incorporate eco-friendly practices and menus.
2. Gen Z Engagement - Opportunity for companies to create campaigns and partnerships that engage and educate Gen Z on environmentalism and sustainable eating.
3. Alternative Protein Sources - Opportunity for food manufacturers to diversify their product offerings and promote alternative protein sources such as insects.
Industry Implications
1. Food and Beverage - Industry can embrace eco-friendly practices, incorporate sustainable ingredients and promote alternative protein sources.
2. Marketing and Advertising - Industry can create engaging campaigns directed at Gen Z that promote environmentalism and sustainable eating.
3. Entertainment and Media - Industry can partner with brands to create educational content around environmentalism and sustainable eating on various platforms.