Knorr and Eventbrite are teaming up to make modern dating easier and more fun for foodies who want to meet other singles who are good cooks—people who know practical life skills, show maturity, independence and aren't afraid to put in effort. "In a swipe-heavy dating world, confidence in the kitchen is the ultimate flex," said Melanie Capella, Knorr's Chief Growth Officer. "Knorr is inspiring singles to trade swipes for bold flavor, because real chemistry starts with cooking."
Eventbrite found 25% of 18-to-29-year-olds feel lonely and with 79% planning to attend more in-person events in 2026, Knorr and Eventbrite curated singles events for in-person connection: cooking classes in New York and Miami, speed dating in Chicago, a comedy show in Houston, and a meditation experience in Los Angeles.
Foodie-Themed Singles Events
Knorr and Eventbrite are Connecting Singles in and Out of the Kitchen
Trend Themes
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Culinary-first Dating — Dating is increasingly centered around shared cooking experiences that signal domestic competence and emotional maturity, creating demand for platforms that pair culinary skill with romantic matching.
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Experiential Singles Events — In-person themed gatherings like cooking classes and comedy nights are replacing swipe-driven interactions, offering richer contexts for genuine connection and longer-lasting impressions.
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Skill-based Social Signaling — Consumers are using practical abilities—especially cooking—as visible indicators of lifestyle compatibility and reliability, shifting social discovery toward demonstrable competencies rather than curated profiles.
Industry Implications
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Food and Beverage — Brands and ingredient producers are positioned to extend beyond products into curated experiences and co-branded events that showcase usability and lifestyle fit.
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Event Management — Event operators can capitalize on demand for intimate, theme-driven meetups that blend entertainment, education, and matchmaking in controlled, hospitality-focused settings.
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Online Dating Platforms — Dating services have an opening to integrate offline programming and skill-based filters that enhance compatibility signals and reduce reliance on superficial metrics.