Knomo have launched their Spring/Summer collection of laptop bags. Among the new recruits is Samara, an A-line laptop bag that's been draped in cowhide and bleached to perfection. Prices start around £100 and come in a variety of great colours. Be sure to visit their website.
Implications - Fashion-conscious consumers purchase products that provide purpose as well as style. They have a need to carry important items such as a laptop, yet want to find something that will not hinder their looks. They prefer not to lug around a backpack or a traditional laptop bag, and instead want to showcase their style. Brands recognize this and have begun to cater to both fashion and function.
Knomo Laptop Bags
Knomo Laptop Bags
Trend Themes
1. Fashion-tech Integration - Fashion brands are incorporating technology features into their products, such as laptop bags that offer both style and function.
2. Cowhide Fashion - Cowhide materials are making a comeback in fashion accessories, including laptop bags, providing a unique and stylish look.
3. Personalized Laptop Bags - Consumers are seeking customized laptop bags that reflect their personal style and preferences, creating opportunities for brands to offer personalized options.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can explore the integration of technology and personalization to create laptop bags that appeal to fashion-conscious consumers.
2. Luxury Goods - Luxury brands can leverage the popularity of cowhide materials in laptop bags to offer high-end, fashionable options to their customers.
3. E-commerce - The e-commerce industry can capitalize on the demand for personalized laptop bags by providing customizable options and easy online purchasing experiences.